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Packaging the Brand

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eBook details

  • Title: Packaging the Brand
  • Author : Gavin Ambrose & Paul Harris
  • Release Date : January 07, 2017
  • Genre: Design,Books,Professional & Technical,
  • Pages : * pages
  • Size : 78947 KB

Description

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.



It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.


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